Even a company that knows nothing about exhibiting would find it easy to come away from the show with plenty of new business. After all, the business comes to you. But there are a few simple tools and principles that you should be using to maximise the value of your participation.
We’ve created easy-to-understand guides for those new to exhibiting and those who want to improve their results.
Think live events are out of place in a rapidly changing digital world? Think again!
You may well have heard the adage that people spend more with companies they know. Exhibiting at an event gives customers – both existing and potential – the opportunity to know you in a way like no other marketing channel can.
An exhibition is a collection of different components, the primary ones being the organiser, the suppliers and the venue.
In this guide you’ll learn who are the main people to know, what is the best way to connect, when you will meet key contacts, and where to focus your time and effort.