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22 - 24  AUGUST 2025
MELBOURNE SHOWGROUNDS

4x4 Outdoors Show Melbourne

4x4 Celebrity Appearances

4x4show

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Sam Eyles

Sam Eyles

Built Not Bought

Built Not Bought is a multi-disciplined automotive and outdoor entertainment outlet.

We live by the term “EDU-TAINMENT” a cross between education and entertainment. A one-stop-shop for all DIYers to learn, engage and be inspired by our brand.

We pride ourselves in being able to produce content to the highest standard whilst remaining relevant and relatable to our audience.

Being built around the 4x4/outdoor industry we find ourselves very integrated in the off-road community but also have a huge reach into all other areas of the automotive industry.

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