CALLING 4X4 CONTENT CREATORS

Are you a budding 4WD content creator? Whether you’ve got 500 or 500,000 followers, we’re looking for unique, eye-catching and well-built rigs to be part of our brand-new Creator Showcase category at the National 4x4 Outdoors Show.

This category is all about celebrating the vehicles behind the content - from touring setups and weekend warriors to full custom builds, sponsored rigs, and one-of-a-kind creations. If your build turns heads online and in person, we want to see it.

Why Enter?

  • Show Off Your 4WD! (It’s FREE to enter)
  • Exclusive Perks: Cars on display get 2 x free tickets to the show (worth $68) & free parking, as your car will be on display
  • Bragging rights
  • The winner will have their 4x4 featured on the front cover of the 2027 Event Show Map

Don’t miss out on this opportunity!

ENTER NOW (opens in a new tab)

CALLING 4X4 CONTENT CREATORS

Are you a budding 4WD content creator? Whether you’ve got 500 or 500,000 followers, we’re looking for unique, eye-catching and well-built rigs to be part of our brand-new Creator Showcase category at the National 4x4 Outdoors Show.

This category is all about celebrating the vehicles behind the content - from touring setups and weekend warriors to full custom builds, sponsored rigs, and one-of-a-kind creations. If your build turns heads online and in person, we want to see it.

Why Enter?

  • Show Off Your 4WD! (It’s FREE to enter)
  • Exclusive Perks: Cars on display get 2 x free tickets to the show (worth $68) & free parking, as your car will be on display
  • Bragging rights
  • The winner will have their 4x4 featured on the front cover of the 2027 Event Show Map

Don’t miss out on this opportunity!

ENTER NOW (opens in a new tab)

 


 

EPIC BUILDS

 

 


 

NEW TO THE SHOW

 

 


 

UNIQUE BUILDS

 

 


 

EPIC DAY OUT

 

 

 

EPIC PRIZES

 

4 CATEGORIES

 

FREE ENTRY

 

EPIC DAY OUT

Melbourne 4x4 Content creator showcase details

Selected vehicles in this category will be displayed across all three days of the show, giving creators the chance to showcase their build to thousands of passionate 4WD enthusiasts, industry brands and fellow creators.

We’re open to:
- Creators of any size or follower count
- Sponsored or brand-supported vehicles
- Custom, touring, off-road, and lifestyle builds
- Unique concepts and standout setups

This isn’t about who has the biggest following - it’s about personality, creativity, quality and passion for the 4WD lifestyle.
Think your build deserves a spot? Apply now and show the community what makes your rig stand out.

Hosted & Judged by Sam Young 4x4

Sam Young 4x4 is one of Australia’s most recognisable 4WD content creators, known for his big builds, bigger personality, and no‑filter approach to the off-road scene. From high-horsepower custom rigs to real-world touring and gear reviews, Sam’s content takes fans deep into Australia’s toughest terrain while keeping it raw, entertaining and relatable.

With a fast-growing online audience, Sam has built a loyal community across multiple platforms, including over 73,000 YouTube subscribers and 118,000+ TikTok followers, alongside a strong presence on Instagram where he shares daily builds, behind-the-scenes moments and life on (and off) the tools.

Known for iconic builds like the “Naughty 40” and his passion for pushing limits, Sam has become a trusted voice in the 4WD world - combining hands-on mechanical know-how with a larrikin sense of humour that keeps audiences coming back for more.

Whether he’s hosting, building or putting vehicles to the test, Sam brings energy, authenticity and serious 4x4 credibility - making him the perfect fit to host and judge the inaugural Content Creator Showcase.

Any questions?   Contact Michelle Lee via: Mlee@etf.com.au

 

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