Exhibitor Information

Meet new customers and boost your sales

For generations, consumer exhibitions and trade shows have been the most successful avenue to create brand awareness and generate sales through face-to-face customer networking. There is no better way of achieving the kind of cut through that this platform can deliver. This exhibition is your showroom, except the organiser qualifies the customers for you, bringing warm leads direct to your doorstep, in an environment where they can touch the products, compare and contrast to find the best solution to their needs.

Exhibitions are still the best way:

• To meet your customers face-to-face. To express an interest in their passion.  To partner with them in their idea generation. To understand their needs
• To create a customer experience with your brand – how do you distinguish yourself from your competitors? Personal experience? Detailed product knowledge? Hospitality? After-Sales service? Friendly, reliable staff? Success and track record? Quality?
• To provide the “money can’t buy” experience. The customer experience they can only have with you.
• To win back lapsed business through brand engagement
• Demonstrate difficult to understand products and solutions
• Build a quality database of new and potential clients
• To close sales

The National 4x4 Outdoors Show, Fishing & Boating Expo is Australia’s best and most effective marketing tool for industries looking to target buyers of:

• 4x4 and Offroad vehicles & SUVs
• 4x4 and 4WD Aftermarket Accessories
• Camping Equipment & Accessories
• Tents and Swags
• Camper Trailers and All-Terrain Caravans
• Light Utility and Fishing Boats
• Kayaks
• Fishing Tackle
• Offroad Touring & Destinations
• GPS & Satellite Navigation

Our event is proven to stimulate the marketplace and deliver genuine cash and carry sales.  Our visitors report an average at-show spend of approximately $1,000 and an annual outdoor market spend in excess of $4,000, meaning their show attendance accounts for approximately 25 percent of their annual spend on their outdoor hobbies. Whilst 67 percent of visitors make a purchase at the show, a massive 92 percent are likely to buy or recommend a product they saw at the show.

WHY EXHIBIT AT THE NATIONAL 4X4 OUTDOORS SHOW, FISHING & BOATING EXPO

Generate immediate onsite sales	Sell excess or distressed stock at sale prices
Stimulate revenue during market troughs	Introduce new products to market and obtain immediate customer feedback
Create upselling, cross-selling and bundling opportunities	Drive customer decision-making and FOMO
Tangibly measure your return on investment	Create customer rapport and generate high quality referrals
Learn your customer challenges, and offer immediate solutions	Build confidence, trust and legitimacy in your business by enhancing brand awareness

HOW CAN WE HELP YOU GET RESULTS?

In addition to bringing a qualified buyer audience to your doorstep, the National 4x4 Outdoors Show, Fishing & Boating Expo provides a number of value-added tools to assist you in growing sales and measuring your results:

A range of marketing packages	Free Social Media Campaigns
Mainstream and enthusiast media advertising campaign	Free Marketing Materials
Comprehensive PR Campaign	Free PR Support
Exclusive Celebrity Guest Appearances	Free Main Stage Speaker Opportunities
Free Visitor Showguide	Free Expert Advice
Free Door Prize & Database Building	Free Post Show Aquittal Report