Become an Exhibitor at the 4x4 Show

Congratulations! You just made the best marketing decision of your life

By viewing this page you have made the decision to exhibit, or at very least, are considering it.  In which case, this could be the most important decision you make for your business this year.

We realise that you have a range of options available through which to promote your business and stimulate sales.  Time and again however, the National 4x4 Outdoors Show, Fishing & Boating Expo has proven to be Melbourne’s best and most effective marketing tool for industries looking to target buyers of:

  • 4x4 and Offroad vehicles & SUVs
  • 4x4 and 4WD Aftermarket Accessories
  • Camping Equipment & Accessories
  • Tents and Swags
  • Camper Trailers and All-Terrain Caravans
  • Light Utility and Fishing Boats
  • Kayaks, Paddleboards and Wakeboards
  • Fishing Tackle
  • Offroad Touring & Destinations
  • GPS & Satellite Navigation
  • Recovery gear and emergency items

The National 4x4 Outdoors Show, Fishing & Boating Expo in Melbourne is proven to stimulate the marketplace and deliver genuine cash and carry sales.  Our visitors report an average at-show spend of approximately $1,000 and an annual outdoor market spend in excess of $4,000, meaning their show attendance accounts for approximately 25 percent of their annual spend on their outdoor hobbies over just three days.  Whilst 67 percent of visitors make a purchase at the show, a massive 92 percent are likely to buy or recommend a product they saw at the show.


Generate immediate onsite sales

Sell excess or distressed stock at sale prices

Stimulate revenue during market troughs

Introduce new products to market and obtain immediate customer feedback

Create upselling, cross-selling and bundling opportunities

Drive customer decision-making and FOMO

Tangibly measure your return on investment

Create customer rapport and generate high quality referrals

Learn your customer challenges, and offer immediate solutions

Build confidence, trust and legitimacy in your business by enhancing brand awareness


Our visitors love the outdoors and are predominantly male, family men.  They define themselves and their families by the active and adventurous lifestyles they lead.  Typically they love off-roading, 4 wheel drives, caravanning, camping, touring, boating, fishing, hunting, hiking, road trips, wilderness, adventure, action and water sports.

86.8% OF VISITORS agree that the National 4x4 Outdoors Show, Fishing & Boating Expo is the best outdoor recreational show for 4x4, camping and fishing enthusiasts in Melbourne

72.98% of visitors made a purchase at the show whilst 92% were likely to recommend or buy a product they saw at the show. 
Other than 4x4 aftermarket product, the main retail driver for visitors was camper trailers and caravans (64%), followed by tents/swags and canvas (59%) and fishing tackle (42%)


A range of marketing packages

Free Social Media Campaigns

Mainstream and enthusiast media advertising campaign

Free Marketing Materials

Comprehensive PR Campaign

Free PR Support

Exclusive Celebrity Guest Appearances

Free Main Stage Speaker Opportunities                                                

Free Visitor Showguide

Free Expert Advice

Free Door Prize & Database Building

Free Post Show Aquittal Report


  • 36,000+ qualified buyers/visitors all interested in 4x4, camping and fishing
  • Exclusive PR opportunities on television, radio, local press and 4wd, camping & fishing enthusiast magazine titles
  • Stand Awards for the best stand at the show
  • Exhibitor Happy Hour which is an opportunity to network with peers
  • Event Show Guide advertisements to drive post show business
  • Bargain Hunters’ Guide which showcases your best bargains


Don’t delay we operate a first in best dressed policy, book your stand now!

Adam Gifford
Sales Manager
Phone: 03 9321 6756
Ben Morrison
Sales Executive
Phone: 03 9321 6753
Alana Smith
Sales Executive
Phone: 03 9321 6750

Exhibit With Us

Now has never been a better time to exhibit at one or both of our shows. Please complete the following details to find out more or call 03 9321 6755

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Got a question about the event? Contact our team today.