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For most of you the reason you attend consumer shows is put your brand or product offering in front of large number of qualified attendees in a short space of time. Over the last 3 years we have averaged in excess of 34,000 attendees (CAB audited). On average our visitor’s annual hobby spend is $4,277.00 and the average spend at the National 4x4 Outdoors Show, Fishing & Boating Expo is $1,202.00. This means 28% of their annual spend on their hobby is over 3 days at this show. Can you afford not to be there?

Before you spend your valuable marketing dollars on exhibiting at a consumer show, it is imperative that you have confidence, that the audience is right and show overall is a worth while exercise. Having been run for over two decades the National 4x4 Outdoors Show, Fishing & Boating Expo is one of the most established and recognised outdoor lifestyle events in the country. As such, it has a strong record for delivering top class events that few can match. The best litmus test for any event is its longevity. 88.89% of the visitors surveyed were satisfied with the quality and quantity of visitors at the show.

The National 4x4 Outdoors Show, Fishing & Boating Expo team are noted by peers as some of the best organisers in the exhibition industry. With several industry awards including Consumer Show over 10,000sqm (2014) and (2016), and nominations for Best Show Team and Richard Geddes Young Achiever in 2017. The team come from diverse background in challenging industry segments including event management, publishing, journalism, tourism, engineering, social justice, facilities management and professional services. Their experience includes marketing, project management, sales and business development, media, contract negotiation, copy writing, business analysis and public relations. This experience is renowned in running events, publications, hotels and projects means you can entrust them with a trouble free show experience. Exhibitions & Trade Fairs is a gold member of the Exhibition and Events Association Australia (EEAA) and means you can ensure best practice event management techniques are used.  

Our visitor advertising consists of a wide reaching campaign across multiple media channels including mainstream (TV, radio, press), digital mediums and appropriate enthusiast groups. Our annual show marketing spends in excess of $500,000. We have a large database of eDM subscribers, an engaged following on social media (30,000+) and relationships with key 4x4 clubs. Our business is to bring you business, and we take this very seriously. By combining mainstream media and surgical targeted campaigns we are able to bring you diverse audience of qualified buyers and novices new to the pastime. As such, when you spend your money with us you know that your investment is in good hands. Being one of Australia’s longest running events, the National 4x4 Outdoors Show, Fishing & Boating Expo has strong running relationships with media buyers, advertising agencies and PR consultants. This means we get great value that new comers to the market could never compete with.

One of the key elements about this show that makes it better than other methods of marketing is that the audience is highly stimulated by the show features (Action Arena, Proving Ground, Stages, vibe etc) and all research suggests that a stimulated audience is 2.5 times more likely to take action based on marketing messages, this makes this show the most intelligent way to spend your marketing dollar (because it has 2.5 times more impact than digital marketing or traditional mass media).The audience at the National 4x4 Outdoors Show, Fishing & Boating Expo will be amazed by our full program of stunts and entertainment in the Action Arena, this in the past this had included includes monster trucks, trophy trucks, quad bikes, motocross, and BMX. Every year on the Proving Ground the latest 4x4s take on our test track; demonstrating their power, handling and capabilities. On our stages (Fishing, Campfire Cooking, Waeco CFX Outback) we have industry celebrities telling stories, educating you on the most important 4x4 skills, and outback hacks to aid you on your adventures. 93.6% of exhibitors surveyed agreed that “the National 4x4 Outdoors Show, Fishing & Boating Expo is the best 4WD and outdoor show in Melbourne”

Every year we host Australia’s number one four-wheel-drive and adventure celebrities. These well-known and respected personalities will draw people to show, generate publicity (mainstream and social media) and interact with visitors. As such, you can be sure that our audience is happy and feeling good which will increase product sales, dwell times, and average spend. Celebrities include John ‘Roothy’ Rooth, Graham & Shaun from 4WD Action, Jase Andrews of All 4 Adventure and Peter "Spida" Everitt of The Great Australian Doorstep.

Melbourne Showgrounds is Melbourne's largest, most well known and most versatile venue, offering unique and flexible indoor and outdoor spaces purpose designed to host a variety of events and activities including trade shows, exhibitions, expos, festivals and much, much more. Only 7kms from Melbourne CBD, and 15 minutes from Melbourne Airport it’s close proximity to major Melbourne arterials such as CityLink, Princes Highway and the Western Ring Road make it easily accessible for exhibitors, staff and attendees. The venue has hosted the National 4x4 Outdoors Show, Fishing & Boating Expo for nine years and has proven to be only space that is fit for purpose. It is proven to attract large crowds, offers footprint flexibility is well serviced by public transport, including trams, buses and trains.

Located just 7km from Melbourne CBD and 15 minutes from Melbourne Airport, Melbourne Showgrounds is easily accessible by public transport or car. Tram 57 runs directly to the front of the Melbourne Showgrounds along with several bus stops. Melbourne Showgrounds has its own train station and depending on availability trains run directly to the Showgrounds during events. This central location with easy access from all parts of Melbourne and regional Victoria means your get more visitors.

We know that as 4x4 enthusiasts you like to drive you car. No other indoor/outdoor venue in Melbourne can compete with the showgrounds on parking. The show will provide public parking space at Flemington Racecourse with a free shuttle bus service running throughout the weekend. For exhibitors limited parking spaces are available onsite.