VW AMAROK PROVING GROUND TO AGAIN PROVIDE HANDS-ON EXPERIENCES AT NATIONAL 4X4 OUTDOORS SHOW, FISHING & BOATING EXPO

Volkswagen Commercial Vehicles will again play host to a specially-constructed four wheel drive hands-on experience at this year’s National 4x4 Outdoors Show, Fishing & Boating Expo, at the Melbourne Showgrounds on 17 to 19 August.

Show visitors will be afforded the opportunity to try a fleet of Volkswagen Amarok V6s on the purpose-built 4x4 Proving Ground course, which will simulate real world off-road conditions with its dirt track, compact rock section, sand trap, water crossing and table top with steep incline.

It’s the second year of Volkswagen’s involvement in the 4x4 Proving Ground initiative – last year more than 260 show goers took in the experience behind the wheel of a Volkswagen Amarok turbo diesel.

“Volkswagen Commercial Vehicles is proud to partner with 4WD Victoria to provide the purpose-built 4x4 experience.

This course has been specifically designed to showcase real world conditions in the comfort and power of the mighty Amarok V6,” said Volkswagen Commercial Vehicles Marketing Manager, Nick Reid.

Featuring more than 30,000 square metres of the latest outdoors products and services, the National 4x4 Outdoors Show, Fishing & Boating Expo is the ultimate ‘try before you buy’ experience.

Along with the unique VW Amarok Proving Ground, the family-friendly event will host a ‘Base Camp’ which will recreate a campsite environment where visitors can experience the latest in tents, camper trailers, 4WDs, swags and all manner of camping equipment and accessories.

“Our 2017 event attracted its biggest attendance in close to a decade and reinforced the importance of our visitors being able to actually try the products at the show, as well as talk to the experts who have real-world knowledge,” Event Director Paul Mathers said.

“The VW Amarok Proving Ground was a big hit and kept the Volkswagen team very busy across all three days, and was hugely positive for both Volkswagen and our show goers. No question, this sort of experiential interaction is the way of the future for show visitors.”

Show goers won’t go hungry, either, with outdoor cooking demonstrations and delicious treats being prepared throughout the three days on the Catch and Cook stage, offering the chance to do some taste testing. And catering will be available throughout the show to keep the whole family happy.

Hundreds of exhibitors from the 4x4, camping, fishing, boating and outdoor industry will be on hand showcasing thousands of products at the event, which has become the premier expo of its type in Australia.

The 2018 National 4x4 Outdoors Show, Fishing & Boating Expo will also boast its best-ever line up of popular and renowned industry experts appearing on stage throughout the three days, offering experiences, expertise and entertainment for the expected 35,000 visitors.

Further information about the National 4x4 Outdoors Show, Fishing & Boating Expo is available at www.4x4show.com.au/melbourne/ 

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