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4x4 show Melbourne 2024

22 - 24  AUGUST 2025
MELBOURNE SHOWGROUNDS

4x4 Outdoors Show Melbourne

Reach your customers

4x4show

Reach your customers

Australia’s Biggest Event for 4x4 and Outdoor Enthusiasts

For the last 30 years, this event has been Australia’s favourite marketplace for outdoor adventure and lifestyle needs, making the National 4x4 Outdoors Show the most effective way to engage Australia's 4x4 and outdoor market, increase sales and rapidly grow your business.

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Why Exhibit?

  • Generate immediate onsite sales

  • Sell excess or distressed stock at sale prices

  • Stimulate revenue during market troughs

  • Introduce new products to market

  • Obtain immediate customer feedback on new products

  • Create upselling, cross-selling and bundling opportunities

  • Drive customer decision-making and FOMO

  • Tangibly measure your return on investment

  • Create customer rapport and generate high quality referrals

  • Learn your customer challenges, offer immediate solutions

  • Build confidence, trust and legitimacy in your business by enhancing brand awareness

Meet buyers looking for...

  • 4x4 and Offroad vehicles
  • SUVs
  • 4WD Aftermarket Accessories
  • Camping Equipment & Accessories
  • Tents
  • Swags
  • Camper Trailers
  • All-Terrain Caravans
  • Light Utility and Fishing Boats
  • Kayaks
  • Fishing Tackle
  • Offroad Touring & Destinations
  • GPS & Satellite Navigation
  • Apparel 

Exhibitor Insights

  • Don't just take our word for it, listen to what some of our Sydney exhibitors have to say about the National 4x4 Outdoors Show and the impact it had on their business in 2024.

    Hear from brands like Bob Jane T-Marts, Pirate Camp Co., Fulcrum Suspensions and Opposite Lock.

Quick Facts...

Our visitors report an average at-show spend of approximately $3,000 and an annual outdoor market spend in excess of $6,500.
67% of visitors make a purchase at the show and 75% are likely to buy or recommend a product they saw at the show.

Exhibitions are 2 x more powerful than TV ads, 3 x more effective than print media and 4 x more effective than radio. 

Tap into an annual visitor audience of over 70,000 that has over 30 years experience in the market.

Gear Up For Growth!

Don't miss the opportunity to get in front of your audience. Our customers, are your customers.

Lets unite and create an unforgettable experience together.

Submit an enquiry

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